Working for Anderson’s Bookshop allows me to just have fun and be whimsical but within brand parameters. The team and managers are always coming up with new book club ideas, new requests for store merch. We host multiple large events every year and each of those have a logo and a themed, different, but consistent look. Each contest get’s a fun vibe. I also have a lot of consistency with other things like event graphics which remain the same/similar so that they are easy to identify in an email or social post.