Atom, the smallest smoke alarm on the market. It's beautifully designed product so I wanted this branding and packaging to stand out from the rest. The "Atom" was chosen as the product name because of it's tiny size and but powerful features. This was used in the logo design to reinforce the meaning behind the product name. The packaging is different from our full set, the product hangs, as if it would from your ceiling and allows for unique shopper experience. Further representation of this product is displayed on the website banners I created for FirstAlert.com. Because of the success of this product, we now offer a 10 year battery for the Atom. (See below)